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Brand Campaign Landing Page – Joyful Obsession

Four people smiling and high-fiving at an indoor rock climbing gym, captured for a marketing strategy brand campaign.
Watch the Full Video
A collage for a brand campaign: a person stretching on a yoga mat, someone laughing on the floor, taped hands, and a person lifting a barbell, with the text find joy in obsession at the center of this marketing strategy.

We cause problems

The good kind. Difficult play connects people. Together, what seems out of reach becomes possible. Never static. Always evolving. Joyfully obsessed. That’s Bouldering Project. 

A woman suspended mid-air on a blue climbing wall as six people sit on the mat below, watching her as part of this brand campaign. A climber hangs from a blue bouldering wall above people on the gym floor, overlaid with the text the joy was in the obsession, serving as the centerpiece for a brand campaign landing page.

Watch the Seattle Story
A construction site featuring a framework of vertical plywood boards surrounding a central metal pillar, with plywood wall panels and a ladder in the background, serving as a visual for a brand campaign. An unfinished wooden structure inside a construction site, overlaid with the text DC: before the proof, serving as the foundation for a marketing strategy.

Our New Gym: Follow the Build
A person on a ladder uses a cordless drill to attach a green climbing hold to a blue indoor rock climbing wall for a marketing strategy. A person on a ladder attaches a climbing hold to a blue bouldering wall, captured in a marketing strategy image with the text meet the people who cause problems overlaid.

Coming Soon: A film about our setters
A hand grips a metal dumbbell with fitness overlaid in the center as part of a brand campaign.

What seems out of reach is closer than you’d expect.

Fitness Classes

Savor every breath, even the ones where you are off balance.

Yoga Classes

Get lost in the problem. The struggle is the reward. 

Intro to Climbing Classes
Our Classes
A rock climber fueled by joyful obsession scales a blue wall during a competition, viewed by a cheering crowd below.

Watch the Boulderfest Grand Finale
The Joy Was in the Obsession

Fall in love with difficult pursuits.

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Austin, TX - Springdale

979 Springdale Rd #150 Austin, TX 78702
(512)-645-4633

Austin, TX - Westgate

Westgate, 4477 S Lamar Blvd Suite 600 Austin, TX 78745
(737)-237-0899

Boston, MA - Somerville

12A Tyler St Somerville, MA 02143
(617)-623-6700

Brooklyn, NY - Gowanus

575 Degraw St Brooklyn, NY 11217
(347)-834-9066

Salt Lake City, UT - The Granary

660 S 400 W Suite 600 Salt Lake City, UT 84101
(801)-441-1387

Twin Cities, MN - Minneapolis

1433 West River Rd N Minneapolis, MN 55411
(612)-308-2800

Twin Cities, MN - St. Paul

42 W Water St St. Paul, MN 55107
(651)-842-2045

Phoenix, AZ - Tempe

2626 S Hardy Dr Tempe, AZ 85282
(480)-716-9014

Seattle, WA - Fremont/Upper Walls

Fremont: 3535 Interlake Ave N
Upper Walls: 3625 Interlake Ave N Seattle, WA 98103

Seattle, WA - Poplar

900 Poplar Pl S Seattle, WA 98144
(206)-299-2300

Seattle, WA - University District

4502 University Way NE Seattle, WA 98105
(206) 485-7475

Washington, DC - Eckington

1611 Eckington Pl NE #150 Washington, DC 20002
(202) 667-2404

Washington, DC - Columbia Heights

USA Building, 3100 14th St NW Washington, D.C. 20010
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